Overview
Embark on a transformative journey with Elevating Your Personal Brand and Executive Presence a dynamic one-day course from the Korn Ferry Academy designed to help you craft an authentic personal brand that accelerates your career trajectory. In this engaging and interactive course, you’ll explore the art of effective personal branding, guiding you to create a memorable impression that aligns with your professional goals and core values.
By the end of this course, you will have clarity on your desired brand and a road map to create it using both digital and traditional methods. You’ll be equipped to take control of your narrative, amplify your voice and confidently navigate your path to career success.
Learning Outcomes
- Create a Compelling Personal Brand: Design a personal brand that resonates with your professional goals and core values.
- Establish a Strategic Networking Plan: Develop a comprehensive approach to building meaningful connections within your target industry or business.
- Sustain Healthy Professional Relationships: Implement straightforward strategies to nurture and maintain strong relationships with peers and industry professionals for career advancement and business opportunities.
- Enhance Executive Presence: Cultivate confident communication skills and effective body language to strengthen your executive presence.
- Utilise Digital Platforms for Professional Growth: Master the art of leveraging online platforms to showcase your expertise and establish a strong digital presence.
- Project Confidence in High-Stakes Situations: Apply proven techniques to manage nerves and display confidence during important presentations and interactions.
Course Topics
Crafting and Promoting Your Personal Brand
Building Strong Networks and Relationships for Career Advancement
Enhancing Executive Presence and Self-Confidence
Mastering Verbal Communication and Nonverbal Cues
Elevating Your Personal Brand in the Digital Space
Projecting Confidence in Common Professional Challenges
Who Should Attend
Assessment & Evaluation
To be eligible for funding, participants are required to attain a minimum 75% attendance and pass the course assessment. Please refer to our Terms & Conditions for more details.
Fees & Funding
| Participant Profile | Self-Sponsored | Company-Sponsored | |
|---|---|---|---|
| SME | NON-SME | ||
|
Singapore Citizen ≥ 40 years old |
$133.35
(After SSG Funding 70% + MCES Subsidy 20%) |
$133.35
(After SSG Funding 70% + ETSS Subsidy 20%) |
$133.35
(After SSG Funding 70% + MCES Subsidy 20%) |
|
Singapore Citizen < 40 years old / Permanent Resident |
$343.35
(After SSG Funding 70%) |
$133.35
(After SSG Funding 70% + ETSS Subsidy 20%) |
$343.35
(After SSG Funding 70% ) |
| International Participant |
$1,144.50
(No Funding) |
$1,144.50
(No Funding) |
$1,144.50
(No Funding) |
Course Fees are inclusive of 9% Goods & Services Tax
Cohort Intake
16 Jun
26 Nov
Facilitator Bio
Professor Michael Netzley
Professor Michael Netzley is a distinguished faculty member of the Korn Ferry Academy. An AI entrepreneur, communication and leadership professor and executive coach, he helps professionals communicate persuasively and optimise their performance.
Michael’s work translates neuroscientific and behavioural science discoveries into practical solutions for busy professionals who want to thrive. In 2024 he launched Thrive! Virtual Coach and during that time Michael was named a 2021 APAC Entrepreneur of the Year.
Previously, Michael was a full-time Practice Professor of Corporate Communication and Executive Development. Moving to SE Asia in 2002 to help build Singapore Management University, Michael was instrumental in founding the Corporate Communication Programme, Teaching Excellence Initiative, and current Executive Development Office. He has also held visiting faculty positions in Berlin, Helsinki, Bled, Buenos Aires and Tokyo.
Michael’s communication career began in 1987 as an on-air radio personality before he pursued his PhD in Communication from the University of Minnesota. He now serves as executive coach and affiliated faculty at IMD (Singapore). For 30 years he has taught executive presence and persuasive communication, business writing and now a new course for senior leaders and mature employees on the neuroscience of an ageing workforce.
Outside the academy and his start-up, Michael serves as brain health coach with The Center for BrainHealth, an internal coach certified by the International Coaching Certificate programme (SMU), a qualified neutral mediator and has completed Coach in the Box Training.
Michael has also been featured in the New York Times and MIT’s Technology Review, and been published in Dialogue Review, Channel News Asia and The Straits Times. He has also co-authored four books on business communication.
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Contact Us
Great leaders know an opportunity when they see it—and grab it on the spot. There’s no better time than now to start investing in yourself and your people. Speak to a Korn Ferry Academy consultant today.
