Overview
Learning Outcomes
- Define Strategic Components: Learn to identify the key elements of a digital marketing plan, linking them to business objectives, relevant KPIs, budgets and timelines.
- Craft a Compelling Employer Brand: Develop an engaging Employer Brand that articulates a clear value proposition and distinctive personality.
- Create a Tailored Content Strategy: Design a comprehensive content strategy specifically aimed at your target candidates, aligned with each stage of the candidate journey.
- Transform Employee Stories: Learn how to convert one employee’s narrative into 20 unique and engaging pieces of content, customised for various digital platforms such as social media, blogs and videos.
- Construct a Multi-Touch Campaign: Build a three-touch content campaign that aligns with defined talent acquisition goals.
- Evaluate Job Posting SEO: Assess the SEO effectiveness of job postings and pinpoint areas for enhancement.
- Analyse Campaigns and Metrics: Examine digital campaigns and recruitment metrics and provide data-driven recommendations for improvement.
Course Topics
Building a Strong Employer Brand
Exploring Brand Archetypes
Fundamentals and Tactics of Digital Marketing
Strategic Planning for Digital Marketing
Content Planning Essentials
Creating Compelling Content
Executing Marketing Campaigns
Analysing Marketing Performance
Who Should Attend
Assessment & Evaluation
To be eligible for funding, participants are required to attain a minimum 75% attendance and pass the course assessment. Please refer to our Terms & Conditions for more details.
Course Fees & Funding
| Participant Profile | Self-Sponsored | Company-Sponsored | |
|---|---|---|---|
| SME | NON-SME | ||
|
Singapore Citizen
≥ 40 years old |
$266.70
(After SSG Funding 70% + MCES Funding** 20%) |
$266.70
(After SSG Funding 70% + ETSS Funding* 20%) |
$266.70
(After SSG Funding 70% + MCES Funding** 20%) |
|
Singapore Citizen
< 40 years old / Permanent Resident |
$686.70
(After SSG Funding 70%) |
$266.70
(After SSG Funding 70% + ETSS Funding* 20%) |
$686.70
(After SSG Funding 70%) |
| International Participant |
$2,289
(No Funding) |
$2,289
(No Funding) |
$2,289
(No Funding) |
*ETSS – Enhanced Training Support for SMEs
**MCES – Mid-Career Enhanced Subsidy
Self-sponsored participants may use SkillsFuture Credit (SFC) to offset fees
Course Fees are inclusive of 9% Goods & Services Tax
Course Schedule
12 & 13 Aug
Facilitator Bio
Lara Dudley
Lara Dudley is a distinguished faculty member of the Korn Ferry Academy. Armed with a head for numbers and a heart for people, she is a strategist and trainer adept at navigating the complexities of modern business. Experienced in scaling up digital native businesses and building effective distributed teams, her expertise is sought- after in today’s dynamic business world.
Clients particularly value Lara’s adaptability. A UK native, Lara has lived and worked across the Asia Pacific region for over 20 years. Skilled in the subtle art of cross- cultural communication, Lara knows what it takes to secure time and money in a way that goes beyond transactional interactions to building lasting relationships that add value over time. Lara’s diverse experiences enable her to inspire participants to embrace change, connect with conviction, and engage in learning with smiles along the way.
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Contact Us
Great leaders know an opportunity when they see it—and grab it on the spot. There’s no better time than now to start investing in yourself and your people. Speak to a Korn Ferry Academy consultant today.
