Overview
Whether you’re a global organisation or a local startup, your talent attraction strategies and budgets will differ significantly, yet you may find yourself competing for the same type of talent. The challenge lies in maximising your resources to consistently attract the best candidates – with experience showing that the right tactics can help balance the scales.
The Korn Ferry Academy two-day course Talent Attraction Playbook for the Competitive Edge will provide you with proven skills for securing the right talent. Through real-world case studies from organisations of all sizes, the course provides valuable insights from successful talent attraction campaigns. As an HR professional or business owner, you’ll explore effective communication methods, including video storytelling, to articulate your Employer Value Proposition.
This course offers the opportunity to design an engaging recruitment journey, creating a compelling candidate experience to attract the right talent. You’ll explore effective marketing strategies for reaching diverse talent pools through customised outreach and learn to leverage social media platforms to build meaningful connections with your target candidates.
Learning Outcomes
- Evaluate the Market Competitiveness of Your Employer Value Proposition (EVP): Identify strengths and areas for improvement to enhance your EVP.
- Master Best Practices for EVP Communication: Learn to effectively present your EVP across key online platforms, including career pages, job portals and social media.
- Collaborate with Internal Stakeholders: Work together to develop a comprehensive needs assessment and compensation strategy aimed at attracting top talent.
- Map the Candidate Journey: Identify potential negative experiences and brainstorm solutions to transform them into positive interactions.
- Leverage Talent Segmentation: Discover opportunities to optimise costs and elevate the quality of applicants through strategic talent pooling.
- Create Detailed Candidate Personas: Develop targeted personas to guide your hiring efforts and tailor outreach strategies for maximum effectiveness.
- Utilise Recruitment Data for Improvement: Analyse hiring data to recommend evidence-based enhancements to your recruitment process.
Course Topics
Aligning Talent Expectations with Your Employee Value Proposition (EVP)
Communicating Your EVP Effectively for Maximum Impact
Conducting a Strategic Needs Assessment
Designing an Engaging Candidate Journey
Embracing a Long-Term Approach to Talent Attraction
Developing Candidate Personas for Targeted Engagement
Innovative Talent Outreach Campaigns
Optimising Hiring Processes with Data-Driven Insights
Competing in the Talent Landscape: SMEs vs. MNCs
Who Should Attend
Assessment & Evaluation
To be eligible for funding, participants are required to attain a minimum 75% attendance and pass the course assessment. Please refer to our Terms & Conditions for more details.
Course Fees & Funding
| Participant Profile | Self-Sponsored | Company-Sponsored | |
|---|---|---|---|
| SME | NON-SME | ||
|
Singapore Citizen
≥ 40 years old |
$266.70
(After SSG Funding 70% + MCES Funding** 20%) |
$266.70
(After SSG Funding 70% + ETSS Funding* 20%) |
$266.70
(After SSG Funding 70% + MCES Funding** 20%) |
|
Singapore Citizen
< 40 years old / Permanent Resident |
$686.70
(After SSG Funding 70%) |
$266.70
(After SSG Funding 70% + ETSS Funding* 20%) |
$686.70
(After SSG Funding 70%) |
| International Participant |
$2,289
(No Funding) |
$2,289
(No Funding) |
$2,289
(No Funding) |
*ETSS – Enhanced Training Support for SMEs
**MCES – Mid-Career Enhanced Subsidy
Self-sponsored participants may use SkillsFuture Credit (SFC) to offset fees
Course Fees are inclusive of 9% Goods & Services Tax
Course Schedule
9 & 10 Sep
Facilitator Bio
Lara Dudley
Lara Dudley is a distinguished faculty member of the Korn Ferry Academy. Armed with a head for numbers and a heart for people, she is a strategist and trainer adept at navigating the complexities of modern business. Experienced in scaling up digital native businesses and building effective distributed teams, her expertise is sought- after in today’s dynamic business world.
Clients particularly value Lara’s adaptability. A UK native, Lara has lived and worked across the Asia Pacific region for over 20 years. Skilled in the subtle art of cross- cultural communication, Lara knows what it takes to secure time and money in a way that goes beyond transactional interactions to building lasting relationships that add value over time. Lara’s diverse experiences enable her to inspire participants to embrace change, connect with conviction, and engage in learning with smiles along the way.
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SUGGESTED COURSES
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Effective Hiring
Contact Us
Great leaders know an opportunity when they see it—and grab it on the spot. There’s no better time than now to start investing in yourself and your people. Speak to a Korn Ferry Academy consultant today.
